Ukrainian multimedia solutions company, Magic Innovations, created a 3D-Mapping show on the tallest building in the world – Burj Khalifa in Dubai. Show was premiered on the celebration day of one of the most important holidays in region – EID Mubarak, and will be shown every day, during the month of June.
The Burj Khalifa building – is the tallest skyscraper in the world (https://en.wikipedia.org/wiki/Burj_Khalifa) with a total height of 828 meters (2717 ft.). Also, it’s the most expensive advertisement platform.
“We are doing projects in Dubai for more than 4 years, and for 4 years we’ve been dreaming to see our art on this magnificent structure” – says Ostap Khytruk, company founder and creative director. “In 2017 was our first attempt, we participated in the tender offering, came up with concepts, but our work didn’t go through. This time we won. Burj Khalifa project was created in 1,5 month, with 9 designers taking part in the process. Not only complex building geometry was taken into account during content creation, but also the position of the potential viewers. Surface of the building is covered in numerous LED-screens, we had to take into account every available pixel, each seam, so that the picture was as seamless and solid as possible. The final content video file was rendered in enormous resolution, this detail in itself required multiple days and all the power of our own ultra high-end renderfarm. Putting all the technical challenges aside, everything turned out fantastic”.